Wednesday, 15 August, 2018

Harley goes adventure-touring | Meet the Pan America 1250

Harley Davidson Pan America Announce Harley-Davidson Pan America 1250
Lindsey Cook | 31 July, 2018, 17:46

Harley-Davidson Inc (HOG.N) is launching lightweight motorcycles in Asia and electric bikes globally in the hope of reviving demand, as it faces falling sales in the United States and the threat of trade tariffs adding to its costs. According to Harley Davidson, the bike will have a commanding riding position which will allow the rider to "see the world from another point of view", while having the ability to "travel coast-to-coast".

FBN's Susan Li on Harley-Davidson unveiling its electric bike "Livewire" for release in 2019.

Harley-Davidson, known for its car-alarm triggering engine rumble, said LiveWire will have no clutch and no gears with the goal of making motorcycle-riding accessible to more people.

"This new product and broader distribution is meant to fuel Harley-Davidson's customer access and growth in India, one of the largest, fastest-growing markets in the world, and other Asia markets", Harley said.

For 2020, Harley Davidson has confirmed the all-new adventure tourer, called the Harley-Davidson Pan America 1250, a 1250 Custom and smaller 975-cc Streetfighter machine. The new strategy enumerates a renewed interest in the Indian market.

Last year, Bajaj Auto and British motorcycle maker Triumph Motorcycles announced their plans to make mid-capacity motorcycles.

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It's promising to expand that line over the next few years.

To appeal to this growing market, the company said it will develop smaller bikes with 250 to 500 cubic-centimetre engines created to be more accessible in those regions.

"I would be more inclined to buy it than I would a traditional motorcycle", said Kay, 25, adding that she rode a moped in high school and college and thinks the smaller, electric models would be easier to navigate in the city.

Sales have fallen in the past year, and Harley-Davidson stock has declined 15 percent so far this year.

Establishing strategic alliances with global leading e-commerce providers to extend access to Harley-Davidson to a pool of millions of potential new customers.

So, all in all, a big day for Harley-Davidson. Harley Davidson hasn't revealed the launch timeframe for the new small-displacement motorcycle. But electric motorcycles are a very niche area, so it's unclear whether Harley will be able to use the technology to reverse its fortunes. This puts it the US-based company, famed for its cruiser-style of motorcycles, in direct competition with Eicher Motors-owned Royal Enfield-the market leader in the 200-500cc motorcycle segment in India.

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