Wednesday, 20 June, 2018

IHOP reveals the mystery of IHOb

Fast-food chains roast IHOP over burger announcement Modal Trigger Getty Images
Lindsey Cook | 13 June, 2018, 02:36

In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB.

The b is for burgers, something that many people guessed would be the meaning of the temporary name change.

IHOP revealed Monday what the "b" in its new "IHOb" marketing campaign stands for - it's burgers. "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (seven percent)". When asked if IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries?

After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter.

"We are definitely going to be IHOP", said Darren Rebelez, president of IHOP.

Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.

More news: U.S. prosecutors file charges against alleged Russian spy in Manafort case
More news: American Soldier Killed, 4 Wounded in Somalia Firefight
More news: Burnley goalkeeper Nick Pope set to make England debut against Costa Rica

The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California.

Still, IHOb's bigger goal appears to have been achieved: To get consumers talking about the brand. Still, the whole ordeal has gotten people fuming in all sorts of comical fashions.

Internet speculation had the "B" representing everything from breakfast, brunch, bananas, bacon, beer, booze and even bitcoin.

"Obviously, IHOP-hob wanted to be known for something other than breakfast or the place you pull off the highway to go to the bathroom", he said.

It remains to be seen whether the change will be permanent or merely a flash in the pan (cake) to promote hamburgers.

IHOP's website now features the IHOb logo - but the site's URL remains the same, and its business descriptions and statements continue to list breakfast as a main priority. "And, when you try them, I think you'll agree with me that IHOb's new line of Ultimate Steakburgers are so good that I'd put them up against anyone's ... just like our pancakes".

Recommended

  • Trump celebrates birthday during lunch with Singapore PM Lee

    Trump celebrates birthday during lunch with Singapore PM Lee

    Before boarding the Air Force One flight to Singapore , Trump said: "At a minimum, I do believe we will have met each other". The KCNA report was unusual in its clarity, mentioning the "historic first summit meeting and talks" between Kim and Trump.
    Halep romps, Stephens rolls into final

    Halep romps, Stephens rolls into final

    At 5-3, Halep had an opportunity of her own to return the favor. "Both of us will be ready to give everything we have", she said. Open title. "She didn't miss a lot", said Muguruza, who could have claimed the No. 1 ranking had she won the title in Paris .
    Rajinikanth's Kaala a no show in Karnataka as protesters stop screening

    Rajinikanth's Kaala a no show in Karnataka as protesters stop screening

    With a day to go before the film hits theatres, the film has already earned Rs. 230 crore from its theatrical and music rights. Directed by Pa Ranjith, " Kaala " will see Rajinikanth playing a gangster once again on screen.
  • Trump lashes out at 'very dishonest & weak' G7 chairman Trudeau

    Trump lashes out at 'very dishonest & weak' G7 chairman Trudeau

    Trump also criticized his predecessor Barack Obama, saying he allowed Russian Federation to annex Crimea in 2014. The US president has frosty relations with Canadian Prime Minister Justin Trudeau , the summit host.
    May in Canada to defend Trump as world fears trade SNUB

    May in Canada to defend Trump as world fears trade SNUB

    Trump is set to hold a series of group and one-on-one meetings, including with Trudeau and Macron. The EU trade surplus with the U.S.is $151 Billion, and Canada keeps our farmers and others out.
    US reaches deal with China's ZTE that includes $1 billion fine

    US reaches deal with China's ZTE that includes $1 billion fine

    ZTE will have to pay a $1B penalty plus put $400M in escrow to cover future violations and embed a US-picked compliance team. As a result, ZTE was banned from using USA -made components for 7 years starting from April 2017.
  • The Elder Scrolls Online will receive two new expansions this year

    The Elder Scrolls Online will receive two new expansions this year

    In " Abyss ", you must fight your way through enemies in both "hand-crafted" and procedurally-generated maps to collect treasure. Any progress that players who have previously played the game on PC or mobile will carry over to the console versions.
    Prince Harry and Meghan to visit Australia in first overseas tour

    Prince Harry and Meghan to visit Australia in first overseas tour

    Are you a fan of the royal family? Meghan Markle has joined the royal family on the Buckingham Palace balcony for the first time. In April 2014, Prince Harry's brother and sister-in-law, the Duke and Duchess of Cambridge, spent 18 days in the two countries.
    Trump Leaves G-7 Summit With A Call To End 'Unfair' Trade

    Trump Leaves G-7 Summit With A Call To End 'Unfair' Trade

    Canadian Prime Minister Justin Trudeau and French President Emmanuel Macron were especially vocal ahead of Trump's arrival. Reacting to Trump's tweets, Trudeau's office said: "We are focused on everything we accomplished here at the summit.
  • North Korea's dictator comes in from the cold

    North Korea's dictator comes in from the cold

    US President Donald Trump trusts his deal-making intuition to prepare for talks with North Korea's Kim Jong Un . Past nuclear deals have crumbled over North Korea's reluctance to open its doors to outsiders.
    The Elder Scrolls VI Announcement Trailer Revealed

    The Elder Scrolls VI Announcement Trailer Revealed

    Players won't see a server list when they boot up the game, but their progression will be saved nonetheless. Also coming up on mobile from Bethesda: The Elder Scrolls: Legends and The Elder Scrolls Blades .
    Southern Illinois Man Hopes to Win Triple Crown with Justify

    Southern Illinois Man Hopes to Win Triple Crown with Justify

    Justify , bred by Langley, B.C.'s John Gunther, took the Belmont Stakes by one-and-three quarter lengths today on Saturday. A lot of them he has already beaten, in either the Kentucky Derby or the Preakness , but there are a few new faces.

Domino's pays local authorities in DE to fix potholes Domino's pays local authorities in DE  to fix  potholes Domino's Pizza is stepping in to help fix America's infrastructure - filling potholes to make sure your pies make it home safely. They even shoved a GoPro inside a pizza box to show how harmful potholes can be to your large pepperoni with extra cheese.

Trump Agreed to Cancel South Korea War Games Without Informing the Military Trump Agreed to Cancel South Korea War Games Without Informing the Military Ben Shapiro said it was "disquieting" to see President Donald Trump praise North Korean leader Kim Jong Un . North Korea also serves as a valuable buffer state between China and USA forces in South Korea .

E3 2018: This. Is. Sparta! - Hands-On with Assassin's Creed Odyssey E3 2018: This. Is. Sparta! - Hands-On with Assassin's Creed Odyssey Ubisoft confirmed that Assassin's Creed Odyssey would be launching on October 5 , 2018, for Xbox One, PlayStation 4, and PC. E3 2018 coverage at Giant Bomb : Still more commentary and news from E3, from our colleagues at Giant Bomb.

Germany's Merkel calls Trump's G7 slams 'sobering,' 'depressing' Germany's Merkel calls Trump's G7 slams 'sobering,' 'depressing' The photo, unsurprisingly, took off on social media , spawning memes and amusing caption contests. I left before the end of the summit to embark on a marathon journey from Canada to Singapore .

Robert De Niro Gets Bleeped Saying 'F*** Trump' at 2018 Tony Awards Robert De Niro Gets Bleeped Saying 'F*** Trump' at 2018 Tony Awards Supreme Court for its recent ruling in the Masterpiece Cakeshop case in his acceptance speech for best leading actor in a play. Stachel won best featured actor at Radio City Music Hall in NY , was perhaps the ideal vehicle to deliver him to fame.

Technologies may reduce cost of carbon uptake from atmosphere Technologies may reduce cost of carbon uptake from atmosphere Those numbers are "real progress", says Chris Field, a climate scientist at Stanford University in Palo Alto, California. "The Carbon Capture Coalition is pleased to support the Carbon Utilization Act, introduced in the U.S.

Chef recalls lunch with Bourdain days before death Chef recalls lunch with Bourdain days before death The waiter, Maxime Voinson , told The New York Times , "Maybe he went out and ate somewhere else, we said". 'He had everything. During their time in Hong Kong, Bourdain dined at and filmed a Parts Unknown segment at the Happy Paradise restaurant.

Robert Whittaker beats Yoel Romero by split decision in Chicago Robert Whittaker beats Yoel Romero by split decision in Chicago Romero feels that if he was given that extra hour then he could have made the championship weight and challenged for the title. Whittaker opened strong, immediately attacking Romero's lead leg with side kicks before establishing a solid jab.

Mitch McConnell cancels most of Senate's August break, blames it on Democrats Mitch McConnell cancels most of Senate's August break, blames it on Democrats Asked if those powers of persuasion were effective, Cornyn cracked a grin. "It's a difference of opinion", Corker said . He reluctantly signed the $1.3 trillion spending bill in March as a matter of national security.

Flight from Pyongyang lands in Singapore ahead of North Korean leader’s arrival Flight from Pyongyang lands in Singapore ahead of North Korean leader’s arrival Trump said the talks would establish dialogue between the two nations, with an ultimate goal of North Korea's denuclearization. Later, the U.S. president expanded on this thought.

U.S. says diplomats in China hit by mystery illness U.S. says diplomats in China hit by mystery illness That's where doctors have been treating and studying patients evacuated from the U.S. Embassy in Beijing or other consulates in China who requested it.

India, Uzbekistan review bilateral ties India, Uzbekistan review bilateral ties He also felicitated his Chinese counterpart on successful conduct of the SCO Summit in China and wished it a resounding success. Apart from this, the two sides formally agreed to undertake a joint project in Afghanistan , pertaining to "capacity building".

Amazon Echo Show is on Sale Ahead of Prime Day 2018 Amazon Echo Show is on Sale Ahead of Prime Day 2018 This enables users to do things like switching between TV boxes and consoles, searching for shows and controlling the volume. You can enjoy Prime Video, Netflix, Hulu, ESPN, Showtime, Starz, and more like you normally would in high resolution.

NASA robot detects complex organic matter on Mars in 'significant breakthrough' NASA robot detects complex organic matter on Mars in 'significant breakthrough' Sadly, most scientists dismissed this claim in the decade that followed - finding other explanations for the rock's formation. This is the first time we've seen something repeatable in the methane story, so it offers us a handle in understanding it.

Microsoft sinks nearly 1,000 servers to boost internet speeds Microsoft sinks nearly  1,000 servers to boost internet speeds With a total of 27.6 petabytes of disk storage, the data centre has enough space for about five million full length movies. More than half the world's population lives less than 200 kilometres from the coast, Microsoft noted.