Thursday, 18 October, 2018

With GDPR, EU citizens now in full control of personal data

With GDPR, EU citizens now in full control of personal data With GDPR, EU citizens now in full control of personal data
Pete Mitchell | 28 May, 2018, 11:50

The EU has the world's most stringent regulation on data protection, but it is also the leading region in the world when it comes to using big data for improving public services and healthcare sectors. Or maybe your friend posted something online about what GDPR means for online data protection.

Breaches of the new privacy laws can result in fines up to 20 million euros or 4 per cent of global revenue, whichever is higher.

The European Union's flagship data protection laws have hit an early hitch, with several major United States news websites blocked to European users out of concern that they might fall foul of the rules. Such is the case for Pinterest's news-clipping service, who announced that it will bar European Union citizens from using the platform until further notice.

Not this time! In the face of the recent Facebook-Cambridge Analytical (FACA) scandal, wherein the personal data over 87 million people were compromised, and the tons of data that tech companies like Google collect on us often without our consent, the least that one can do is to shower praise on the European Union for bringing civilization back to mankind via the General Data Protection Regulation (GDPR) that went into effect 24 May 2018, with enforcement starting the following day.

The right of access - This continues the right of data subjects to access the personal data that organizations hold about them without incurring fees.

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Facebook knows way too much about all of us, but it's not the only company hoarding everyone's private data. After all, nearly all of the biggest tech giants have millions of customers in Europe. So it's possible some companies will never be able to fully comply.

"This is a fundamental attack on the "two sided market" profit model that e-commerce companies have pioneered of providing services to individuals, while watching their behavior and feeding up access or data to advertisers", Farrell said in a tweet Friday.

Ahead of the law taking effect Friday, consumers also complained about a number of bureaucratic challenges, such as an influx of consent-seeking emails from companies trying to distribute their newsletters or doctors making their patients sign pages-long forms about how to store their data. The lawsuits are further broken down to target specific products, such as Instagram, WhatsApp and Android OS.

Google has assured that the company will potentially change some of its new GDPR-inspired policies. Facebook has updated its privacy policy and has made it available in 11 Indian languages.

"As you can see, I have my messages there and I cannot read them unless I agree". The pop-ups will explain how cookies are used for tracking your browsing history, and if you close the banner and use the site without doing anything, you're most likely consenting to letting that website track you. "While the larger technology giants are more or less equipped to comply, it is the mid-size and smaller firms that are seeking professionals to help them cope with the requirements the new laws entail", he added.

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