Sunday, 22 July, 2018

'Avengers: Infinity War' Continues to Dominate Weekend Box Office!

Fortnite Thanos 'Avengers' Topples Melissa McCarthy Movie at the Box Office
Diane Mills | 14 May, 2018, 05:58

Avengers: Infinity War had a MASSIVE marketing campaign, blockbuster films of this level often spend around $150 million on marketing, It has been reported by Deadline that Disney spent north of that number for the film. Also, it hit $500 million in 15 days, the second-fastest of any pic behind Force Awakens (10 days). The Melissa McCarthy-led, back-to-college comedy "Life of the Party" beat "Breaking In", a thriller about a mom battling a home invasion. Internationally, it added a further $281 million this weekend - thanks in no small part to a $200 million debut in China. Avengers: Infinity War, despite being in its third week of release, shows no signs of slowing down.

This was inevitable really, given that it has been shattering box office records left, right and centre these past couple of weeks, but Avengers: Infinity War has now surpassed 2012's The Avengers to become not only the biggest Marvel movie of all time, but also the highest-grossing superhero movie in history.

One of the best holdovers in the top ten lands in fifth position with Paramount's A Quiet Place delivering an estimated $6.4 million, dropping just 18% in its sixth weekend in release, finishing the weekend with a domestic cume totaling $169.5 million.

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But in a respectable third place was Universal's "Breaking In". The Warner Bros. and New Line film is now averaging a 41 percent on Rotten Tomatoes, as well as a B CinemaScore.

WHAT DID YOU SEE at the movies this weekend?? It had the biggest opening in Australia, where it earned $1.5 million on 297 screens. Meanwhile, Gabrielle Union's "Breaking In" launched in third with US$16.5 million in 2,537 locations. "Black Panther" still holds the domestic superhero title with $696 million. This past weekend it gained $61.8 million bringing its domestic total to $546.8 million. And it didn't match the $19.5 million opening of Amy Schumer and Goldie Hawn's Snatched over Mother's Day weekend past year.

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