Saturday, 17 November, 2018

Instagram quietly launches payments feature

Facebook Dating feature new Xiaomi apps Whats App CEO resigns and more Facebook Dating feature new Xiaomi apps Whats App CEO resigns and more
Grady Vargas | 07 May, 2018, 15:01

Other than sharing photos and videos, Instagram can do nearly everything Facebook and WhatsApp can do.

As per Instagram's statement, the new in-app feature is integrated and keeps the users engaged within the app.

Shoppers on Instagram are now redirected off-app to a business' website to process any payments. This means that today, combined side YouTube videos, iPhone users may view Instagram and face book videos directly within their whats app conversation too. After all, Instagram and Facebook do heavily rely on the feature and it makes sense that it caters to a wider audience as well. Most of the smartphone users are using the WhatsApp more than any other apps so isn't it good to have the payment options within WhatsApp. Without making any big announcement, the photo-sharing platform added an in-app payments feature for a few accounts. At present, this feature is now available for select users in the USA and UK. And there is no official information that when this feature will be able for Indian users. To start using the feature, users are required to register a debit or credit card in their profile and then set up a security pin.

"'We're now going to have the ability to enable larger companies, not only small businesses, to integrate a new API [application programming interface] to send and receive messages with people on the WhatsApp platform".

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'We plan to continue evolving Instagram business profiles. Even the company spokesperson confirmed it that the feature is live for a set of users. Once the in-app payments feature is expanded to more businesses, it could encourage many business profiles to give users the option to purchase their products or services directly via Instagram.

In the days to come, Instagram will reportedly bring payments feature for booking movie tickets. They will also be able to make the payment for the booked table via Instagram. Whats app for organization, the recently introduced assistance targeting business, presently has 3 million users worldwide, " the face book CEO said.

If Instagram brings this in a full-fledged manner for all its users, this will change the buying patterns of a lot of young users.

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