Monday, 15 October, 2018

Google is planning to launch a mid-range Pixel phone in India

Pete Mitchell | 03 April, 2018, 04:59

Also, the flagship smartphone is not available in brick-and-mortar stores that double up as experience zones as consumers get to feel the device first hand before buying it.

With a Pixel phone along with some of its exclusive features (if not all), Google might be able to attract a wider customer base in countries like India.

Debuted past year Google Pixel 2 and Pixel 2 XL are available for $649 and $849, which is quite expensive. The technical characteristics are still unknown.

But there's just one (huge) catch: the device will be aimed at India and other emerging markets, according to the Economic Times.

At least four senior industry professionals have stated that Google is planning to aggressively market its products in India to rival with Samsung, Apple and Amazon. Always feeling the heat from rivals Amazon and Samsung, the organization is now said to launch the AI-fueled Google Home and Google Home Mini speakers in India. The Google pixel is also coming to India at cheaper price.

That said, the report by ET also states that Google plans to launch this mid-range smartphone in India around July or August.

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Much of this information has been trickling in over the past few months, during which Google has been hosting trade meets in the UK, US, and Malaysia. By releasing multiple products in India, Google aims to increase its offline presence and build its brand. The publication claims Google has solidified its strategy for India, which includes bringing its Nest brand to the country, along with Google Wi-Fi and the Pixelbook.

Google introduced its Google Home smart speaker back in October 2016 and the Home Mini was introduced in October past year. The recent advent of internet penetration due to cheaper data will help Google to realise the maximum potential of the products.

The Google Home and Google Home Mini may roll out as soon as end-of-April priced at around Rs 9,999 and Rs 4,999, respectively.

Users can interact with the Google Home by setting up the speaker to recognize their voice.

Google Assistant now supports more than 30 languages including Hindi. It's a competitor to Amazon's Echo Dot, which retails for Rs. 4499 ($69) in India.

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