Thursday, 21 June, 2018

Apple Music surpasses 38 million paid subscribers

Entertainment Spotify South Africa launches only R60 per month for Premium
By Edward Swardt- 12 March 2018 0 Entertainment Spotify South Africa launches only R60 per month for Premium By Edward Swardt- 12 March 2018 0
Pete Mitchell | 14 March, 2018, 00:36

Eddy Cue, the company's Senior Vice President, has revealed that their subscriber rate has grown to 38 million, having amassed almost 2 million users within 5 weeks.

Spotify will rival music streaming services already operating in the country with the likes of iTunes from Apple, Google Play Music, and Deezer.

Some musicians internationally have launched their careers via Spotify, where significant listeners can be attracted using the services 2-billion playlists.

Apple has bought digital magazine distributor Texture to extend its subscription services beyond music and online storage.

The website went live on Monday afternoon, offering a free 30-day trial to its Premium service, which costs R59.99/month after the trial period ends.

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Spotify was launched in 2008 and now has some 159 million users, 88 million of whom use the free version. Taking a wider view, Spotify's subscriber growth rate still outpaces Apple Music's - the Swedish company saw 10 million subscribers join in the span of about 4 months.

The Sweden-originated subscription platform is now open for business in South Africa, Israel and Vietnam, countries with a combined population of about 160 million. Texture hasn't specified how many subscribers it has, but CEO John Loughlin said in a 2016 interview that the number ranged in the "hundreds of thousands". The magazine distributor had been owned by investors that included Condé Nast, Hearst, Meredith, Rogers Media and KKR.

Speaking at SXSW, Cue said the Texture acquisition is part of the company's Apple News venture to curate quality journalism content from trusted sources.

The Spotify app is available now in the Google Play Store for Android phones and the App Store for iOS devices. There is also a free tier.

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