Friday, 25 May, 2018

Mets vs Phillies to be first Major League Baseball game broadcasted on Facebook

As part of the agreement You Tube TV subscribers will also soon be able to add streaming service As part of the agreement You Tube TV subscribers will also soon be able to add streaming service
Lindsey Cook | 10 March, 2018, 01:52

The pact marks the first time that Facebook will exclusively stream competitions from one of the major US sports leagues.

The games will be available for free through Facebook's Watch tab in News Feeds.

Facebook had tied up with MLB a year ago to air 20 of the league's games live.

As part of the baseball deal - which Bloomberg reported to be in excess of $30 million - MLB will also produced on-demand highlights for every game and weekly recaps for each club to air on Facebook.

In addition, YouTube TV will have a presence during the first pitches of games broadcast on its Major League Baseball properties, and the service will incorporate players in a variety of promotional campaigns.

"It is a major creative step forward in serving our diverse, passionate community of fans, who will enjoy a uniquely interactive experience watching our games on Facebook each week", said Tony Petitti, the league's deputy commissioner of business and media, in a statement.

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Facebook's first game will be on April 4 between the Philadelphia Phillies and the New York Mets, if you're into either of them for whatever reason. Financial terms were not released.

Facebook continues to grow its live sports streaming portfolio, which includes also Champions League soccer.

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Earlier this year, Facebook opted against bidding for the National Football League's Thursday Night package, which Amazon.com Inc. carried last season. This included the first-ever presenting sponsorship of the World Series, television ads that incorporated live footage, six-second spots with current MLB stars on YouTube and TV, exclusive baseball content from YouTube's highly popular creators, and player support across social media.

The games will not be available in certain "select global markets", but Facebook and Major League Baseball did not identify which ones. For Facebook, however, the rights allow for experimentation with things like social integration and graphics during the broadcast, enhancements popular with younger viewers drawn to digital platforms. Many of them which will be afternoon games.

Facebook livestreamed 20 Friday night Major League Baseball games last season, but those games were simulcast locally. "It doesn't stop here".

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