Saturday, 26 May, 2018

Facebook is working on a new section for local news

Facebook's new feature'Today In to provide feeds on local events announcements news Facebook's new feature'Today In to provide feeds on local events announcements news
Pete Mitchell | 12 January, 2018, 06:14

As reported by a company spokesperson, the Company's News Partnerships team which is directed by former NBC News Anchor Campbell Brown is entrusted with the responsibility of approving and vetting the local news publishers featuring on Facebook. The change is likely to encourage publishers to work to create content that is more interactive and less passive.

Zuckerberg said users can expect to see site updates be implemented over the next few months. It is unclear how the News Feed changes will affect its video relationships with partners, but already the company had been pulling back on funding the live video and short clips that appear in feeds.

The social networking behemoth is reportedly using artificial intelligence to cull content for the new section. Last year, the social media giant also tested products to connect its users to local news.

Pressure has been building on Facebook and its CEO as the toxic content flowing through Facebook - violent live videos, fabricated news articles and divisive messages from Russian operatives to influence the 2016 USA presidential campaign - has been blamed for ripping holes in the social fabric.

Facebook is coming off of a tough year, where it had to battle fake news and reports that Russian-linked groups attempted to influence the 2016 presidential election via ads on its service.

Facebook is introducing a significant overhaul to its News Feed that will place a greater emphasis on posts from friends and family in the stream that users see when they log into the social network.

"Video and other public content have exploded on Facebook in the past couple of years". Zuckerberg later said he had been too hasty and dismissive of the concerns.

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"I also expect the time you do spend on Facebook will be more valuable", he wrote.

"There is really no silver bullet here to determine what is most meaningful, but we are trying to mine the signals to get the best representation that we can", Hegeman said.

"Just because a tool can be used for good and bad, that doesn't make the tool bad - it just means you need to understand what the negative is so that you can mitigate it", he said. On the other hand, passively scrolling through social media does not.

"We built Facebook to help people stay connected and bring us closer together with the people that matter to us". "For advertisers, this will mean a focus on quality, rather than volume".

"As we roll this out, you'll see less public content like posts from businesses, brands, and media", he stated.

"There should be public debate about the values they're applying to that algorithm", he said.

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