Tuesday, 24 April, 2018

Snapchat wants help you relive your best 2017 memories

Snapchat wants help you relive your best 2017 memories Snapchat wants help you relive your best 2017 memories
Pete Mitchell | 29 December, 2017, 02:06

It could look to make videos available for publishing on other platforms, perhaps via a web player that can be integrated on websites - similar to what Twitter offers with its embeddable code.

Meanwhile, Snap Inc. - the parent company of Snapchat has hired Rahul Chopra - the former Senior Vice-President and Global Head of Video at News Corp and also the CEO of social data agency Storyful to lead the project. By allowing Stories to be embedded outside of the app itself, Snapchat could very well see a rise in new users.

Snap is also considering allowing other apps to access its feeds of user-generated content, which are now curated by a mix of algorithms and Snap employees.

If you want to check out Snapchat's new feature for yourself, simply tap the "Memories" button towards the bottom of the app when you first boot it up. If you are looking under "Stories" or "Camera Roll", you won't be able to find it.

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According to the content goals memo sent to Snap employees for 2018, viewed by Cheddar, increasing overall output of content in the Discover Feed, widening content distribution and going aggressive on news are some of the key highlights. Ultimately, this means that some pictures won't make it into your story if the app's algorithm doesn't care for them.

Snapchat is trying their best for sure to increase the presence of their user-generated and professionally crafted contents across the web. To get feedback on the app's performance and design, it has distributed a variety of Android devices to the engineering teams. Comparatively, Snapchat had 158 million users as of the fourth quarter of 2016.

What do you do when the competition is beating you in terms of monthly active users? Unfortunately, its stagnant user growth is not desirable for investors.

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